Forecasted digital advertising expenditure in 2023<\/td> | Approx. $485 billion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n These numbers exemplify that digital advertising has become indispensable for businesses and demonstrate its dominance over traditional marketing channels. The clear shift in advertising spends towards digital platforms suggests that online advertising isn’t just a passing trend – it’s the future of marketing.<\/p>\n\n\n\n Harnessing the power of online advertising could revolutionize the way you interact with your customers. With this in sight, adapting your strategies to include online advertising could be the game-changing move your business needs. So, how will you integrate online advertising into your marketing approach?<\/p>\n\n\n\n Different Types of Online Advertising<\/strong><\/h2>\n\n\n\nAs you work to navigate the digital landscape, it’s vital to understand the diversity within online advertising. To better your grasp, we’ll delve into three critical types of online advertising: display advertising, social media advertising, and search engine advertising.<\/p>\n\n\n\n Display Advertising<\/strong><\/h3>\n\n\n\nDisplay advertising involves running ads across various websites with the help of an online advertising network. Here, the network identifies relevant websites and automatically places your ad, increasing the likelihood of your target audience seeing it.<\/p>\n\n\n\n The major players, like Google Ads, Facebook, and Microsoft Advertising, offer convenient display advertising options. The ads run on a cost-per-click basis, making it a cost-effective method. However, keep in mind, while this is great for branding, it may not be as beneficial for immediate results given the lower click-through rates.<\/p>\n\n\n\n Consider these statistics when weighing the potential impact of display advertising:<\/p>\n\n\n\nFact<\/strong><\/td>Statistic<\/strong><\/td><\/tr>Likelihood of brand search after seeing a display ad<\/td> | 155% more likely<\/td><\/tr> | Amount spent on programmatic digital display advertising<\/td> | over $50 million<\/td><\/tr> | Value of display ads in conversion<\/td> | Customers who search after seeing a display ad are 59% more likely to convert<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nSocial Media Advertising<\/strong><\/h3>\n\n\n\nSocial media advertising has seen substantial growth over the years, and today forms a significant part of most businesses’ digital strategy. Promoted posts, user-generated content, and campaigns across numerous channels are examples of this form of advertising.<\/p>\n\n\n\n With social media networks offering robust analytics tools, it’s easier to assess the return on your investment. However, it\u2019s paramount to have a clear social media marketing strategy in place first.<\/p>\n\n\n\n Relevant statistics highlighting the impact and growth of social media advertising are as follows:<\/p>\n\n\n\nFact<\/strong><\/td>Statistic<\/strong><\/td><\/tr>Social media ad spending as part of digital ad spending in 2023<\/td> | 33%<\/td><\/tr> | Social media market size in 2023<\/td> | $23.11 billion<\/td><\/tr> | Businesses using social media for marketing<\/td> | 91%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nSearch Engine Advertising<\/strong><\/h3>\n\n\n\nAn integral part of online advertising is search engine advertising, with a prominent form being Pay-Per-Click (PPC) ads. These ads, appearing at the top of Search Engine Results Pages (SERPs), can significantly boost your visibility and drive sales.<\/p>\n\n\n\n The most attractive aspect of PPC ads is that you only pay when a user clicks on your ad, making it a cost-effective option for many businesses. Leveraging these ads can hugely impact your business’s online presence.<\/p>\n\n\n\n Remember, however you choose to advertise, always be where your customers are and align your tactics with your audience’s online habits. This approach will ensure you effectively tap into the power of online advertising.<\/p>\n\n\n\nFact<\/strong><\/td>Statistic<\/strong><\/td><\/tr>Businesses using Facebook for advertising<\/td> | 86%<\/td><\/tr> | Businesses planning to include TikTok in their social media strategy<\/td> | 40%<\/td><\/tr> | Conversion rate on Pinterest<\/td> | 52% of users discover a product on Pinterest and purchase online later<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nExamples Of Online Advertisement<\/h2>\n\n\n\n | | |
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